Mtn Dew x NBA Courtside Studios
DESIGN | DIGITAL | PRODUCTION
Mtn Dew and NBA teamed up to celebrate the All Star 2020 lineup in Charlotte NC while also promoting DEWs Ice line of product. The activation transformed 4,000 sq. ft. space into a full NBA All Star experience. From an indoor half court with animated projection, to an entertainment hub featuring All Star players and celebrities. Spence Trierweiler oversaw Creative Direction, while the stellar key visual was crafted by Forrest Von Hoene.
I was tasked with assisting Nolan Addison in producing wall graphics, environmental promotional, and digital signage.
This activation saw a massive turnout with celebrity cameos like The Migos, Charlamagne tha God, and a number of NBA players. Fan engagement saw new highs for this launch, with 1,000+ attendees, 50,000+ mentions across Twitter, Instagram and Facebook.
