Franke Coffee
BRANDING | DESIGN | PRODUCTION
In the world of coffee, Franke makes damn good espressos from a hands-free machine. As their Lead U.S. Designer, my team and I coordinated with the Switzerland and Asia headquarters. With prominent markets in C-Store, Hotel, and Restaurants, I primarily lead B2B creative. This included expanding Franke’s brand into US specific collateral, social, environmental, and email design.
Initially starting as a contract designer, I was quickly onboarded full-time after a successful push for a seasonal ad campaign guided by Marketing Manager Amy Brown. I soon after developed a custom library of over 80 icons, a need pointed out by the sales team for machine UI, promotional, and interior documents.
